📩 Step 1: Initial Inquiry

They fill out the form or request a quote. You send a welcome email (template below).

📞 Step 2: Discovery Call

• Understand company size, team structure, goals, and challenges.
• Discuss what Brava Certification measures.
• Answer questions and share pricing.
• Book this call within 48 hours of inquiry.

📝 Step 3: Proposal + Activation

• Send a quote and scope tailored to their org (based on employee count).
• Include pricing, deliverables, timeline, and expectations.
• Once accepted, they are officially in the pipeline.

🧭 Step 4: Culture Evaluation Phase

They receive access to the Brava Workplace Portal. This includes:

• Anonymous Employee Survey (5–7 min)
• Optional: Manager/Owner Self-Reflection — highlights perception gaps and reveals blind spots between leadership views and employee reality.
• Culture Touchpoints Upload — documents like onboarding flows, benefits, and internal policies.
• Time to complete: 1–2 weeks on average.

📊 Step 5: Scoring + Review

• Brava reviews all submissions.
• Brava rating is calculated.
• If qualified, they are awarded official certification.

🎖️ Step 6: Certification Awarded

• Deliver and explain the Brava Certification Badge.
• Review where and how to use it (website, email signature, social, etc.).
• Confirm they meet standards and walk through key strengths that earned them the badge.

📄 Step 7: Final Report + Action Blueprint

• Send the full Brava Workplace Report with survey insights and analysis.
• Walk through the personalized Action Blueprint — a roadmap for continued improvement.
• Offer time for Q&A or schedule a follow-up to support execution.

🧑‍⚕️ Step 8: Health Coaching for Employees

• Every employee receives 1 free session with a Brava-certified health coach.
• Brava contacts employees directly after certification is awarded.

📧 Copy & Paste Email Template

Subject: You're One Step Closer to Earning Brava Certification 🎉 Hi [First Name], Thank you for [Insert Their Business Name Here]'s interest in becoming a Brava Certified Workplace! We’re excited to learn more about your organization and explore how we can highlight the incredible culture you’re building. Brava Certification is more than a badge — it’s recognition for creating a space where people actually want to work. Here’s what to expect next: 1. Discovery Call – We’ll schedule a brief call to get a clear picture of your organization: team size, structure, workplace goals, and any cultural strengths or challenges you're currently navigating. 2. Custom Quote – Based on your team size and needs, we’ll share a simple proposal and activation link. 3. Evaluation Phase – Once you’re ready, we’ll open your Brava portal to begin the culture review process, including employee surveys and optional leadership input. 4. Certification – If qualified, you’ll receive your official certification, badge, and employer recognition toolkit. 5. Full Report + Action Blueprint – We’ll send you a summary of your results plus a tailored roadmap for continued improvement. 6. Free Health Coaching for Employees – Every employee on your team will receive one free session with a certified health professional from Brava’s network. Our team will follow up with them directly after certification is complete. The whole process takes about 2–3 weeks from start to finish — and we’re with you every step of the way. Click below to schedule your discovery call: 👉 [Insert Call Link] Looking forward to helping you become one of the best workplaces in the world. Warmly, [Your Name] Brava | Workplace Certification Team [Contact Info] [Website]