This will be our first proof-of-concept model, and from there, we will expand through both franchise partners and corporate-owned locations.
A streamlined, efficient model offering smart training equipment and basic fitness amenities. Ideal for smaller footprints or urban centers where recovery and lounge space is limited. Lower overhead, quicker installs, high scalability.
This model blends our smart gym foundation with a fully integrated recovery lounge, designed to meet the growing demand for holistic fitness experiences. Members aren't just coming to train — they're coming to feel better, faster. The recovery lounge offers a curated menu of services including massage chairs, red light therapy, compression boots, stretching tables, and vibration plates — all centered around physical rejuvenation, stress reduction, and performance optimization.
Each service is structured around a credit-based system, allowing for flexible upsell packages and recurring revenue beyond the base membership. This tier increases member retention, elevates the perceived value of the gym, and appeals to a wider demographic — including older adults, athletes, and wellness-focused individuals. With minimal staffing and space requirements, the recovery lounge delivers high-margin services and creates a premium, spa-like atmosphere that positions Colten Fitness far above traditional gym offerings.
This model retains the full gym buildout while integrating additional enclosed rooms that are subleased to licensed wellness professionals — such as chiropractors, physical therapists, massage therapists, stretch specialists, or estheticians. These rooms act as independent micro-units within the facility, generating passive income for the operator without requiring additional labor, management, or overhead.
It's an ideal solution for locations in health-conscious markets, suburban medical corridors, or communities where demand for wellness services is strong but space is limited. Operators maintain full control over partnerships while allowing professionals to bring their own clientele — who may also become gym members. This creates organic cross-promotion between services and transforms Colten Fitness into a full wellness hub. With long-term leasing potential and very low operational input, this model builds a sustainable, recurring revenue stream that complements the fitness side of the business without competing with it.
This concept enhances the core gym offering with a fully integrated coffee lounge that operates as its own standalone revenue stream within the facility. Designed to attract both members and non-members, the coffee area creates a welcoming environment for pre- and post-workout socializing while also drawing in foot traffic from the surrounding community. It transforms the location into more than just a fitness center — it becomes a lifestyle hub.
We're building this on a proven foundation: the concept is modeled after our LA-based coffee shop, recently awarded as one of LA’s top-rated cafés. Franchisees and corporate operators will gain access to this complete turnkey coffee system — including equipment recommendations, sourcing partnerships, a curated menu, and operational insights — ready to launch a high-margin café within their fitness footprint. The result is extended dwell time, added value to memberships, and an entirely new business channel all under one roof.
Our flagship hybrid experience. Full fitness and recovery offerings plus a built-in, revenue-generating coffee shop. Drives non-member traffic, builds community, and increases average revenue per member.
Same as above, but instead of coffee, additional square footage is leased to wellness professionals (e.g., chiropractor, massage therapist, esthetician). A hands-off revenue stream with high-margin potential and low operating cost.
| Component | Description | Cost |
|---|---|---|
| Construction Buildout | Walls, HVAC, electrical, plumbing (5,700 sq ft @ $20–$95/sq ft) | $114,000 – $541,500 |
| Smart Gym Equipment | K1, Tonal, OXE Fit, Temp Fit (Total: 31 stations) | $147,400 |
| Cardio Equipment | 4 Treadmills, 4 Carol Bikes, 2 Ellipticals, 2 StairMasters | $26,500 |
| Free Weights & Racks | Dumbbells to 100 lbs, 4 racks, benches, accessories | $11,500 |
| Specialty Machines | Reverse hyper, pendulum squat, hack squat, med balls | $62,000 |
| Flooring | Turf, rubber mats, hardwood | $25,000 |
| Lighting, Mirrors, Windows | Custom mirrors, natural light, LEDs | $15,000 |
| Lockers & Showers | Fixtures, stalls, tile, plumbing for men’s/women’s rooms | $20,000 |
| Front Desk + POS Area | Check-in station, tech setup, security | $7,000 |
| Manager's Office | Desk, chairs, furnishings | $5,000 |
| Storage Area Buildout | Built-in shelving, drywall, backroom access | $4,000 |
| Premium Saunas (x2) | Infrared or traditional models for locker rooms | $15,000 |
| Component | Description | Cost |
|---|---|---|
| Massage Chairs (x4) | Full-body auto recovery chairs | $40,000 |
| Red Light Flat Bed | Mitoredlight or similar for full-body therapy | $5,000 |
| Vibration Plate | PowerPlate or comparable for circulation & warmup | $3,300 |
| BioCharger NG | High-end energy and cellular recovery device | $18,700 |
| Compression Boots (Normatec) | Hyperice compression system | $900 |
| Spa Lounge Chairs (x10) | Casual seating for pre/post treatment | $1,500 |
| Massage/Chiro Flat Tables (x4) | For stretch therapy, massage, or red light use | $3,200 |
| Coffee/Tea Service Counter | Staffed station for tea/water/small snacks | $2,500 |
| Lighting, Decor, Sound System | Ambient lighting, soft music, décor | $2,000 |
| Storage Cabinetry & Towel System | Cabinets for towels, wipes, supplies | $1,200 |
| Component | Description | Cost |
|---|---|---|
| Framing & Drywall (6 Rooms) | Dividing walls, framing, insulation | $30,000 |
| Interior Finishing | Paint, trim, doors, lighting fixtures | $12,000 |
| Furniture (6 Rooms) | Treatment table, chair, desk per room | $9,000 |
| HVAC Zoning/Modifications | Adjust air flow for private rooms | $8,000 |
| Shared Waiting Area | Lobby chairs, signage, décor | $5,000 |
| Soundproofing | Panels, seals, acoustic enhancements | $10,000 |
| Electrical & Data Wiring | Extra outlets, Ethernet drops, lighting | $6,000 |
| Security Access System | Badge or keypad entry to rooms | $5,000 |
| Signage & Branding | Room plaques, hallway signage, suite labels | $3,000 |
| Contingency Buffer | Misc. contractor costs or overruns | $2,000 |
| Component | Description | Cost |
|---|---|---|
| Coffee Bar Buildout | Framing, plumbing, electrical work for café section | $30,000 |
| Espresso Equipment | Commercial espresso machine, grinders, drip system | $12,000 |
| Refrigeration + Display | Undercounter fridge, display case for food/drinks | $5,000 |
| Bar Counter & Cabinets | Wood/stone counter, under-bar shelving and cabinetry | $6,000 |
| POS System & Tablet | Square/iPad setup with payment and order software | $2,500 |
| Interior Design & Signage | Menu boards, logo signage, wall art, paint | $3,000 |
| Seating & Furniture | Tables, chairs, stools, soft lounge chairs | $4,000 |
| Back Bar Utilities | Dishwasher, sink, water filtration system | $2,500 |
| Smallware & Tools | Pitchers, tampers, scales, blenders, thermometers | $1,500 |
| Permits, Inventory, Licensing | Health permits, city licenses, initial beans/cups/etc. | $4,000 |
Includes: Base Gym Buildout
Total: $472,900 – $900,400
Base Gym: $472,900 – $900,400
Add-On: Recovery Lounge – $77,600
Total: $550,500 – $978,000
Base Gym: $472,900 – $900,400
Add-On: Lease Rooms – $90,000
Total: $562,900 – $990,400
Base Gym: $472,900 – $900,400
Add-On: Coffee Lounge – $70,500
Total: $543,400 – $970,900
Base Gym: $472,900 – $900,400
Add-Ons: Recovery ($77,600) + Coffee ($70,500)
Total: $621,000 – $1,048,500
Base Gym: $472,900 – $900,400
Add-Ons: Recovery ($77,600) + Lease ($90,000)
Total: $640,500 – $1,068,000
Revenue: $625,968
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $227,968
Net (High): -$199,532
Revenue: $874,368
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $476,368
Net (High): $48,868
Revenue: $993,600
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $595,600
Net (High): $168,100
Revenue: $993,600
Operating (Low): $398,000
Operating (High): $825,500
Net (Low): $595,600
Net (High): $168,100
Revenue: $870,307
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $362,307
Net (High): -$65,193
Revenue: $1,215,667
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $707,667
Net (High): $280,167
Revenue: $1,381,440
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $873,440
Net (High): $445,940
Revenue: $1,381,440
Operating (Low): $508,000
Operating (High): $935,500
Net (Low): $873,440
Net (High): $445,940
Revenue: $694,008
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $246,008
Net (High): -$181,492
Revenue: $969,408
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $521,408
Net (High): $93,908
Revenue: $1,101,600
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $653,600
Net (High): $226,100
Revenue: $1,101,600
Operating (Low): $448,000
Operating (High): $875,500
Net (Low): $653,600
Net (High): $226,100
Revenue: $920,808
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $370,528
Net (High): -$56,972
Revenue: $1,286,208
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $735,928
Net (High): $308,428
Revenue: $1,461,600
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $911,320
Net (High): $483,820
Revenue: $1,461,600
Operating (Low): $550,280
Operating (High): $977,780
Net (Low): $911,320
Net (High): $483,820
Revenue: $1,165,147
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $554,867
Net (High): $127,367
Revenue: $1,627,507
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $1,017,227
Net (High): $589,727
Revenue: $1,849,440
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $1,239,160
Net (High): $811,660
Revenue: $1,849,440
Operating (Low): $610,280
Operating (High): $1,037,780
Net (Low): $1,239,160
Net (High): $811,660
Revenue: $938,347
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $480,347
Net (High): $52,847
Revenue: $1,310,707
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $852,707
Net (High): $425,207
Revenue: $1,489,440
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $1,031,440
Net (High): $603,940
Revenue: $1,489,440
Operating (Low): $458,000
Operating (High): $885,500
Net (Low): $1,031,440
Net (High): $603,940